Techniques to Improve Email Open Rates

Email Lists that you purchase will get more value when it gets good open Rates after your desired Email Campaigns

By just sending the emails you cannot be successful in email marketing. The main objective is, the customers or the recipients has to open your emails. Open rate is one of the metric which is used to measure how many recipients have opened your emails. Every email marketer has to improve his open rates in their email campaigns.

Here are few techniques to improve the email open rates:

Subject Line: This plays a vital role in your email. Because this is the first thing any recipient would look into. So the subject line should be interesting and it should grab the attention of a reader which will make the recipients to open the email.

Email Content or Message: Keep your email structure consistent and neat. Keep your sentences short. Use Bullet points which will grab the attention of the reader. Try to keep your message to the point and ensure you mention the benefits of the product and services.

Timing: First decide how frequently you are going to send the emails. This is one of the best way to build trust with your readers. Decide how frequently you want to send emails it can be daily, weekly, monthly or quarterly. But whichever frequency you decide on, maintain the same. For example: If you are sending emails on a daily basis make sure you send them daily never miss a single day.

Testing: This is an important aspect of email marketing campaigns. First you test the email before you could send it to your recipients. Make sure there are no grammatical errors in your email. If you are including any links in the email test the links whether they are directing to the website.

There are several ways to improve your email open rates. In case if you have already done some email campaigns. Open those emails and check how are the open rates try to analyze what made the recipients open your emails. Researching is the best tool for any kind of marketing. Try to do lots of research on emails.

Benefits of Buying Custom CEO Lists

What is Custom CEO Email Lists?

A targeted list built on specifications provided by the client. Custom CEO lists are made up of more specific groups of CEO's, based on self-reported response data classifying these CEO's by the field they ar working in, hobbies, interests, and activities.

Custom CEO Email lists are based on the following factors:

Title: The job titles what the customers are targeting. like CEO, CFO, CMO.

Geographical Location: The place where they are targeting. City, State and Country

Employee Size / Revenue: The Employee size of the company or Revenue

Industry: The type of industry they are targeting.

Benefits of Custom Email List:

Good Quality of Records: The custom lists are built on certain factors which enables you to give a quality of records. If the quality of records are good you would be reaching the right audience and you can build new customers list.

Response rate is High: By buying custom lists you are targeting your niche market prospects. Since you are targeting the niche prospects your response rate is higher and can increase your ROI (Return of Investment)

Direct Contacts: Custom email lists are based on the following factors like Title, Geographical location, Employee Size / Revenue and Industry. This list will help you in reaching the targeted prospects directly in other words you can reach the decision makers of the company.

Profitable for the company: Since you have direct contacts of the decision makers of the company you are not wasting time, money & resource. You can increase your ROI and can get repeat business from your niche prospect.

By keeping all the above benefits start using custom lists for your email campaigns or telemarketing campaigns which will give you good results in terms of ROI and repeat Business.

Risks involved in Email Marketing

Email marketing has been used as an effective tool for marketing. But there are number of risks involved. Here there are few risks:

Burning out your list: People will leave the lists all the time without any fault of yours. Probably they might not be interested in receiving too many emails from you or they will not interested in the product or service you are offering. Otherwise you would have the used the email list many time. Be careful to always make your email list valuable to your readers, but do not irritate them.

Branded a Spammer: Spamming is the biggest danger to amongst Internet marketers who are willing to adopt it as practice. Sometimes, even the best lists get marked as spam. So Always make sure people know what you are sending & for what they are signing up for and make sure you take there consent before using their email addresses.

Breaking the law: Due to spam there are strict laws and it is easy to break them. For example: Buying email lists from a list broker which is not an opt-in lists or collecting email addresses without the consent of the owner. Use an opt-in list or buy the list from a reputable list provider.

Comparing click-through-rates and open rates: The open-rate and click-through-rates depend on several factors such as the relevance of the content, the timing of the email, the subject line and list hygiene. With the latter I mean how up-to-date and 'clean' you keep your email list. If you never delete email addresses from recipients that never interact with your emails.

Delivery issues: People are becoming more sensitive to spam. So there are chances of your messages going into spam folder.

Revenue at Risk: Revenue is been hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered.

But email marketing is such a powerful and cost-effective tool that businesses like yours need to persist in your search for new ways of building a stronger relationship with your subscriber base. To do this, you must first lend credibility to the voice of your organization through your emails. Marketers should plan & carefully buy email lists for their email campaigns which is double opt-in list, analysis, follow-up, bounce backs and track.